PinnedLuis AguirreinILLUMINATION-CuratedDon’t LookHe gripped the steering wheel tighter as his foot pushed hard on the accelerator. The forest trees blurred past him, blending with the…·4 min read·Sep 27, 2021----
Luis AguirreinILLUMINATIONDiscover Your Brand’s Personality and Grow Your AudienceAttract die-hard fans by injecting your brand with one of these 12 personality archetypes·6 min read·Sep 26, 2020----
Luis AguirreinILLUMINATIONThere’s No Point In A Great Logo If Your Brand SucksCraft your brand’s personality before you craft a great logo·4 min read·Sep 3, 2020--1--1
Luis AguirreinCrimeBeatIn The Middle of a MurderThe day I found myself dancing between a murderer and his victim·10 min read·Aug 27, 2020--3--3
Luis AguirreinThe Bigger PictureMy Lizard Brain Wanted Sex in a Woman’s RestroomGoing primal in public isn’t like the movies·5 min read·Aug 21, 2020--1--1
Luis AguirreinILLUMINATIONIt’s Good to Fire Bad ClientsRemove those bad apples before they rot your time and profits·6 min read·Aug 18, 2020--4--4
Luis AguirreinILLUMINATIONHow I Won My Sleep Back.The 9 simple steps I took to defeat insomnia and get a good night’s sleep.·7 min read·Aug 12, 2020--1--1
Luis AguirreinThe Haven‘GO AWAY!’ Message in Sand Spotted on Deserted Pacific IslandThree Stranded American Survivors Prefer New Island Home to America·2 min read·Aug 5, 2020----
Luis AguirreinThe StartupInstagram: ‘Reality Is Underrated. From Now On, We’re Fact-Checking User Posts’In a bold move to even the playing field, the social media giant begins a fact checking campaign on its users.·3 min read·Aug 3, 2020--1--1